Founder perspectives

Casa Verde's Next Challenge Is Execution Quality

In a Profit.ro TV interview, Kilowat's founder warned that oversized systems, weak installers and poorly specified batteries could turn a popular subsidy program into an execution problem.

23 August 2026RomaniaVerified-source working draft
Albert Soare during a Profit.ro TV interview
Albert Soare during the Profit.ro TV interview. Image: Profit.ro / Prima News. Image source: Profit.ro TV

Demand was not in question when Soare appeared on Profit.ro TV in January 2025. The 2024 Casa Verde Fotovoltaice cycle had drawn 65,996 applications, according to the report. His warning was that customers and installers were beginning to treat the number of panels or kilowatt-hours of storage as a substitute for engineering quality.

Soare said each system should be designed around the building, consumption pattern and likely future loads, including electric vehicles and electric heating. Storage adds another layer of risk: battery technology, protective systems, placement, installation and long-term monitoring all matter, as does the installer's ability to remain in business and service the equipment.

He also described being approached with an offer involving a portfolio of 100 Casa Verde beneficiaries, a practice he presented as trading in customer trust. The broader concern is capacity: smaller installers can accept more subsidized files than their balance sheets, logistics and technical teams can safely deliver.